Senses of Summer brought McVitie’s cookies to more than just tea time

A McVitie’s ice cream sandwich truck, branded bus shelters, and a beach party at Woodbine Beach in Toronto.

Area condos were blanketed with flyers and event-goers were picked up at branded bus shelters for a trip to the beach, ice-cream sandwiches, live music, and more!

Thousands of people were shuttled to the event, with thousands more attending from surrounding areas. #sensesofsummer received 10000+ tags, Instagram followers grew by 15,000+, and coupon redemption from the event was ~8%

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