ecobee Smart Doorbell Camera
Smart Doorbell Camera - Installation video
Launching a Smart Doorbell for ecobee also meant creating an installation video to lean into the DIY and ease of use aspect of the product. While not the most compelling marketing tool, these videos ensure a succinct and helpful customer experience as they progress on their buying journey. As a brand-building tool, these videos are well worth the investment and live in perpetuity. Creatively, they’re very pragmatic and lean on an exceptional script and detailed visuals to describe complex things.
Smart Doorbell Camera - Hero video
Launching a Smart Doorbell for ecobee meant creating a hero video to explain why it’s different from the dozens of other video doorbells on the market. Riffing off the tagline “Sees what others can’t”, my concept was to highlight all of the aspects and experiences of vision associated with the product. From lense close-ups to the live view of the thermostat, this whole video is one continuous beautiful shot.
There was no paid media around the launch of Smart Doorbell Camera however, owned social engagement landed at 205% of target.
147K total impressions
2.2% average CTR
5.34% average engagement rate
Sales metrics are confidential however, sales surpassed target in the first quarter of launch by 174% with this hero creative a primary driver of sales and adoption.