BBC Documentary - Technology’s Golden Age (Short)
Technology’s Golden Age - Trailer for social media
Promotion entailed a quick hit of the theme in a trailer as the perfect way to reach a broad audience. Shared through the BBC and ecobee social media networks, as well as other partners, resulted in reaching a huge audience. This resulted in over 10K views in the first weeks of the campaign.
Technology’s Golden Age - Hero video
In partnership with the BBC and ecobee, the goal of this short documentary was to highlight how changing and evolving technology positively impacts society. This video highlights some of the day-to-day challenges people face and how an ecobee Smart Thermostat helps. In this case, Michigander John Marlatt discusses how it simplifies his life.
Broadcast numerous times on BBC networks, this asset was also supported by a blog post, PR, and social media, resulting in significant reach across North America and Western Europe.