Would You Rather? - Hero video

Working from the customer insight that there are 1000 things business owners would rather do than their business’ accounting, the concept “Would You Rather?” came to life. The strategy was to:

• Focus on a real pain point - small business owners hate accounting.

• Highlight how we solve the problem - FreshBooks accounting software is easy to use.

• Be bold with our creative - accounting software doesn't have to be a pain in the ass.

• Choose the right channels - connected TV and targeted digital during the Super Bowl.

We raised a few eyebrows with great results:

• +150% Y/Y increase in branded search.

• +80% Y/Y increase in branded trials.

• +100% Y/Y increase in web visits and visit-to-trial conversion.

• +40% increase in overall GNMRR.

• Surpassed all brand lift benchmarks.