Would you rather do your accounting or…
Working from the insight that there are 1000 things business owners would rather do than their business’ accounting, the concept “Would You Rather?” came to life.
Relatable. Funny. Absurd.
Lots of eyebrows were raised!
The results speak for themselves:
+150% Y/Y increase in branded search
+80% Y/Y increase in branded trials
+100% Y/Y increase in web visits and visit-to-trial conversion
+40% increase in overall GNMRR
Brand lift increase of 43% in North America