ecobee - Digital Assets
During my time at ecobee my team and I created thousands of digital marketing assets including programmatic, digital out-of-home, social, email, and basically every other digital space available. Here are a few examples of that work that ran across social platforms.
Influencer Creative
My team was also leading the influencer strategy at ecobee. The goals were to continuously build our following, boost promotions, create advocates, and increase brand awareness. Here are a few examples of that work.
Hundreds of Emails
Emails aren’t always the flashiest work, but that doesn’t mean they should be a creative afterthought. Our email campaigns boosted customer engagement, nurtured leads, and enhanced ecobee's brand presence by integrating targeted messaging, strategic calls-to-action, and personalized content. The ultimate goal was to move customers through the funnel by generating interest, encouraging clicks, driving conversions, and building brand equity.
Topical Creative
On top of all the promotional and sales materials, it’s important to inject some personality into the brand. Small things like these father’s day social post dad jokes are a low lift and do a great job of humanizing the brand.
