ecobee - I Loathe Porch Pirates"
ecobee “I Loathe Porch Pirates” - Hero video
Today, home deliveries are part of our everyday lives - from groceries to gadgets, everything arrives at our doorstep. However, this convenience has a downside – porch piracy. These modern-day pirates stealthily raid and plunder our porches, leaving us frustrated and at a loss financially.
According to a recent report by the home-security platform Security.org, porch pirates managed to steal approximately $8 billion in merchandise in 2023 alone.
At ecobee, we are committed to putting an end to this growing problem with Pirate-Proof Deliveries: The Stealth Shipping Concept.
Recognizing that even the best security systems are useless if your package is stolen before you can install them, we devised an innovative solution that ensures your ecobee products reach you securely.
Customized ecommerce landing page
Letting customers know they’ve got options when it comes to packaging is essential, so we built a customer landing page highlighting the pirate-proof packaging options.
Three pirate-proof packaging options
Innovative Packaging: Our discreet box designs mimic everyday household items, seamlessly blending into doorstep.
Strategic Label Placement: Shipping labels are strategically placed on inconspicuous locations, such as the bottom of the box, to keep your deliveries hidden from porch pirates.
Durable Materials: Made from (deceptively) durable and sustainable materials, our packaging ensures your ecobee products are protected and inconspicuous during transit.
Of course, it was shared in a cool social post (click to see)
ecobee social channels are mostly followed by existing customers, but with upselling and brand building in mind it’s always good to show them we’re thinking about their problems. This shareable idea has legs after all!